Bubblegum

Bubblegum serves as a definitive statement of Biig Piig’s (Jess Smyth) evolution from lo-fi hip-hop beginnings into a more polished, genre-fluid space. Released in early 2023, the seven-track project functions more like a cohesive suite than a traditional LP, clocking in at under 20 minutes. Sonically, it bridges the gap between the smoky downtempo of her earlier EPs and a more assertive, electronic-leaning sound, particularly on tracks like 'Kerosene'. The project was recorded during a period of transition, reflecting themes of identity, urban detachment, and the complexities of modern relationships. Critics noted the album's ability to maintain a consistent 'late-night' aesthetic while experimenting with faster tempos and more aggressive bass production than her previous work. It stands as a high-water mark for the UK's neo-soul and alternative R&B scene, showcasing Smyth's unique ability to blend linguistic fluidity with atmospheric storytelling.