Doin’ It Again

Doin’ It Again is Skepta's third studio album and serves as a pivotal, if controversial, entry in his discography. Released during a period when grime artists were increasingly pressured to pivot toward pop-rap to achieve commercial viability, the album features a blend of traditional 140-BPM grime energy and radio-friendly hooks. Produced largely by Skepta himself, the record includes the hit singles 'Rescue Me' and 'Bad Boy,' which showcased a more melodic, synth-driven approach compared to the minimalist grit of his debut. Despite the commercial polish, tracks like 'Amnesia' and the 'Hello Good Morning' remix maintain his reputation for technical prowess. The album is a document of the 'crossover era' of UK rap, sitting between the underground roots of Boy Better Know and the global 'grime revival' that would eventually lead Skepta to the Mercury Prize years later. It remains a polarizing but essential piece of his narrative arc.