
A hypnotic, self-played return to form defined by a stiff-legged funk groove and Ian Brown's unmistakable deadpan delivery.
October 25, 2018 · Virgin EMI Records
First World Problems is a masterclass in the power of the hypnotic groove. It sounds like a private rehearsal that accidentally became a hit, stripped of all unnecessary ornamentation to focus on a singular, driving rhythm. The track is built around a thick, dry bassline that feels like it was carved out of wood, providing a rigid but infectious foundation for Ian Brown's signature vocal delivery. It is the sound of Mancunian swagger in a vacuum: without the lush psychedelia of his past, Brown creates a version of cool that is entirely his own, slightly awkward, very rhythmic, and completely unbothered by modern production trends.
How does First World Problems sound next to the rest of Ian Brown's catalogue?
The production is built around minimalist than this artist usually allows.
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