Somethin ’Bout Kreay

Released in September 2012, Somethin 'Bout Kreay followed the massive viral success of the single 'Gucci Gucci,' which positioned Kreayshawn as a pioneer of the internet-rap-to-major-label pipeline. Recorded primarily in Los Angeles with production from Free School, Jonas Jeberg, and others, the album attempted to expand her minimalist Bay Area sound into a more diverse pop-rap palette. It features guest appearances from 2 Chainz, Kid Cudi, and Diplo, signaling its high-profile positioning. Sonically, it bridges the gap between the hyphy movement of her native Oakland and the emerging cloud rap and vaporwave aesthetics of the early 2010s. Despite its commercial underperformance at the time, the album has gained a cult following for its unique vocal style and its role in shaping the 'aesthetic' rap of the following decade. It remains a definitive document of the era when viral videos began to dictate the music industry's direction.