Triggers

Released in 2002, Triggers represents a pivotal moment in April March's career, marking a sophisticated shift toward the art-pop and electronic-influenced sound of the Tricatel label. Produced by the legendary Bertrand Burgalat, the album serves as a bridge between the 1960s French pop tradition (epitomized by Françoise Hardy and Serge Gainsbourg) and the sleek, lounge-adjacent electronica of the early 2000s. Unlike her more rock-oriented work, Triggers leans into lush arrangements, utilizing synthesizers and polished studio techniques to create a 'space-age' atmosphere. The album is notable for its bilingual nature, with March effortlessly switching between French and English, often within the same track. Critically, it is regarded as a high-water mark for the yé-yé revival movement, praised for its sharp songwriting and March's ability to project a persona that is simultaneously vulnerable and untouchable. It remains a cult favorite among fans of sophisticated indie pop and cinematic music.