10cm

10cm, the moniker for singer-songwriter Kwon Jung-yeol, stands as a pillar of the South Korean indie folk scene. Originally a duo with Yoon Cheol-jong, the project gained massive popularity with the 2010 hit 'Americano,' which helped bridge the gap between underground indie circles and mainstream success.

0' set sales records for independent acts in Korea, proving that acoustic-driven music could compete with the dominant idol-pop industry. Following Yoon's departure in 2017, Kwon transitioned 10cm into a solo venture, maintaining the brand's reputation for high-quality, emotionally resonant songwriting. A significant portion of 10cm's cultural footprint comes from prolific contributions to 'K-Drama' soundtracks (OSTs), where Kwon's voice has become synonymous with romantic and melancholic television moments. Critically, 10cm is praised for 'nasal-chic' vocals and the ability to weave sophisticated pop melodies into minimalist folk arrangements. The project's influence is evident in a generation of Korean buskers and singer-songwriters who emulate Kwon's percussive guitar style and conversational lyrical delivery.