BLOOD

BLOOD is a pivotal Japanese gothic band formed in 2002, primarily led by the multi-instrumentalist and producer Kiwamu. While often categorized under the Visual Kei umbrella due to their elaborate aesthetics and origins in the Osaka scene, the band has consistently identified as 'gothic', prioritizing a dark, romantic, and industrial-influenced sound over traditional J-Rock tropes.

Their career is divided into distinct 'periods' marked by lineup changes, most notably the transition from vocalist Fu-ki to Hayato. Their sound identity is characterized by a heavy reliance on programmed industrial beats, thick synth pads, and Kiwamu's distinctive guitar work which often favors atmosphere over technical shredding. Culturally, they were among the first Visual Kei-adjacent acts to aggressively pursue an international audience, touring extensively in Europe, the Americas, and Australia. They maintain a strong connection to the Gothic & Lolita fashion subculture, frequently appearing in the Gothic & Lolita Bible. Critically, they are respected for their uncompromising adherence to their dark concept and their role as cultural ambassadors for the Japanese dark alternative scene.