Hatari

Hatari is an Icelandic multimedia performance art collective and industrial-techno band that gained international notoriety through their provocative appearance at the 2019 Eurovision Song Contest. Formed by Klemens Hannigan and Matthías Haraldsson, the group utilizes a BDSM-inspired aesthetic and a satirical 'anti-capitalist' persona to deliver harsh electronic music.

Their sound is characterized by the 'Hatari Duality' - the juxtaposition of Hannigan's ethereal, melodic falsetto against Haraldsson's (and later Katrínarson's) guttural, rhythmic shouting. Musically, they draw heavily from EBM (Electronic Body Music), aggrotech, and synth-punk, often utilizing MIDI-based compositions that emphasize mechanical rigidity and distorted textures. Despite their niche origins in the Reykjavík underground, their high-concept visual identity and political subversion have earned them critical acclaim and a dedicated global following. They represent a modern evolution of industrial music where the performance art is inseparable from the audio, positioning themselves as a 'brand' that critiques the very nature of branding and consumerism.