Expansive, reverb-soaked indie folk with a soaring falsetto. It sounds like the moment the sun finally breaks through a heavy morning fog.
Josh Record is a British singer-songwriter and producer whose solo career in the early 2010s bridged the gap between the 'New Folk' movement and cinematic pop. Emerging from Stroud and later the London music scene, Record gained significant traction with his 'The War' EP, which earned him 'Hottest Record' accolades from BBC Radio 1's Zane Lowe.
His sound identity is defined by a high, pure falsetto and a production aesthetic that favors 'cathedral-esque' reverb and choral layering, distinguishing him from the more grit-focused indie-folk artists of the era. While his solo output, culminating in the 2014 album 'Pillars', was critically acclaimed for its atmospheric depth and emotional vulnerability, Record has since transitioned into a powerhouse behind-the-scenes role. He has become a prolific songwriter and producer for a diverse roster of global superstars including Dua Lipa, Avicii, and Tiësto. This dual identity - as both a sensitive folk-pop auteur and a sharp-eared pop architect - gives his solo work a unique structural sophistication. Critically, he is viewed as a master of the 'slow-build' anthem, utilizing minimalist foundations that gradually expand into maximalist, shimmering crescendos.
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