Pop

Just Loud

High-voltage alternative pop fueled by soaring falsettos and neon-soaked synths. Energetic, vulnerable, and built for late-night city drives.

Browse Catalog
Intro

Just Loud is the moniker of Virginia-born artist Lonnie Moore, whose musical identity was forged in the fires of a restrictive religious upbringing. After being cast out of his church at 15, Moore began a sonic exploration that eventually merged the theatricality of gospel with the aesthetics of alternative rock and synth-pop.

His sound is defined by a high-gloss production style that emphasizes digital clarity and maximalist arrangements. Critically, he is often noted for his vocal dexterity, specifically an androgynous falsetto that draws comparisons to Prince or David Bowie. His 2018 debut EP, Episode I, and subsequent self-titled album established him as a crossover threat, bridging the gap between alternative radio and dance-pop charts. His collaboration with Debbie Harry on Soul Train solidified his position as a modern torchbearer for the New Wave spirit. The project is characterized by themes of identity, spiritual fallout, and emotional resilience, presented through a lens of high-energy, stadium-ready pop.

Our Catalog1 Album · 2019
The Sound · Center of GravityWeighted across the artist's discography. Tap a trait for examples.
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