Intimate, internet-born indie rock that feels like a shared secret. Lo-fi textures and vulnerable vocals for late-night reflection and quiet, solitary moments.
Keep it Together is a London-based DIY collective that evolved from the solo project of Jake (formerly of The Lone Ghosts). Since its inception in 2022, the project has maintained a prolific release schedule, moving rapidly through five albums that document a shift from solitary bedroom folk to a collaborative five-piece indie rock outfit.
Their sound identity is rooted in the 'furry' and DIY internet subcultures, which fosters a community-centric, multi-media approach to music, including companion comic series and joint Patreon models. Musically, they occupy a space similar to the 'sad girl' or 'slowcore' aesthetics but with a distinctively masculine, vulnerable perspective. Critical interest centers on their ability to maintain a lo-fi, intimate atmosphere while incorporating diverse instrumentation like saxophone. They represent a new wave of artists who bypass traditional industry gatekeepers by building dense, loyal fanbases through online platforms and collaborative labels like Friend's House Records.
Shares indie rock, alternative rock, lo-fi hip-hop (subgenres); breathy, deadpan, gentle (vocal style)
Shares indie rock, alternative rock (subgenres); lo_fi, bedroom_production, tape_saturation (production style)
Shares lo_fi, bedroom_production, stripped_back (production style); indie rock, indie folk, lo-fi hip-hop (subgenres)
Shares lo_fi, bedroom_production, stripped_back (production style); indie rock, alternative rock (subgenres)
Shares lo_fi, tape_saturation, bedroom_production (production style); vulnerable, wistful, melancholic (moods)

Shares indie rock, alternative rock, lo-fi hip-hop (subgenres); vulnerable, wistful, melancholic (moods)
Shares vulnerable, wistful, melancholic (moods); lo_fi, bedroom_production, tape_saturation (production style)
Shares indie rock, alternative rock, lo-fi hip-hop (subgenres); lo_fi, bedroom_production, tape_saturation (production style)
Shares indie rock, indie folk, lo-fi hip-hop (subgenres); lo_fi, bedroom_production, tape_saturation (production style)
Shares breathy, deadpan, gentle (vocal style); indie rock, alternative rock (subgenres)
Shares tape_saturation, indie rock, bedroom_production, alternative rock (production)
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