Kevin Cossom
Slick, hook-heavy R&B that bridges the gap between radio pop and street-smart hip-hop. Perfect for late-night drives and high-energy urban evenings.
Slick, hook-heavy R&B that bridges the gap between radio pop and street-smart hip-hop. Perfect for late-night drives and high-energy urban evenings.
Kevin Cossom is a pivotal figure in the 'songwriter-as-artist' movement of the late 2000s, occupying a space similar to contemporaries like Ne-Yo or The-Dream but with a harder, hip-hop-leaning edge. Emerging from the Orlando, Florida scene, his sound is inextricably linked to the 'Florida Sound' of the era, characterized by lush, cinematic synths and aggressive percussion.
Cossom's career is a study in the industry's 'behind-the-scenes' power; despite his solo career facing label hurdles at Jive, his influence is felt through his massive credits for Rihanna, Beyoncé, and DJ Khaled. His uncredited vocal on Lloyd Banks' 'Karma' remains a touchstone for fans of melodic rap hooks. Critically, he is respected for his ability to translate gospel-trained vocal agility into secular, club-ready anthems. His work represents the peak of the 'Hook vs. Bridge' era, where the structural integrity of a song became as important as the performance itself. He remains a go-to architect for the intersection of R&B and Southern hip-hop.
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