LOCASH
High-octane country pop with massive choruses and airtight vocal harmonies. The sound of a sun-drenched Saturday afternoon with the volume maxed out.
High-octane country pop with massive choruses and airtight vocal harmonies. The sound of a sun-drenched Saturday afternoon with the volume maxed out.
LOCASH delivers a high-gloss, high-energy brand of country that feels like a permanent summer vacation. Their sound is built on the chemistry between Chris Lucas and Preston Brust, whose voices lock together in the kind of seamless harmonies that only come from years of touring. It is unapologetically big, borrowing the punchy production of modern pop and the soaring guitar leads of arena rock to create music that demands to be played at high volumes.
What sets them apart is their relentless optimism and rhythmic drive. While many of their peers lean into the somber side of rural life, LOCASH focuses on the celebration. Their tracks often feature 'snap-track' percussion and bright, shimmering synth layers that bridge the gap between Nashville and Top 40 radio. It is music designed for movement, whether that is a stadium crowd or a small-town tailgate.
Start with 'I Love This Life' to understand their core appeal: it is a definitive anthem of the bro-country era that perfectly encapsulates their gift for catchy, life-affirming hooks. From there, move to 'I Know Somebody' for a smoother, more rhythmic take on their signature duo dynamic.
LoCash (stylized in all caps), formerly known as LoCash Cowboys, is an American country music duo from Nashville. It consists of Chris Tyler Lucas and Preston Samuel Brust, both of whom are vocalists, songwriters, and guitarists. They have released 3 studio albums, one each for Average Joes Entertainment, Reviver Records, and Wheelhouse. In 2024, the duo started their own record label, Galaxy Record Label. They have charted 4 songs on the Billboard Hot Country Songs and 13 songs on the Country Airplay chart. Their highest-charting singles are "I Know Somebody" and their newest number 1 "Hometown Home", which topped the Billboard Country Airplay chart in 2016 and 2025, respectively. In addition to their own material, the members of LoCash co-wrote Keith Urban's "You Gonna Fly" and Tim McGraw's "Truck Yeah".
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