Electronic · BR · Active since 1987

Lorena Simpson

High-octane Brazilian house music fueled by tribal rhythms and powerhouse vocals. The sound of a packed circuit party at its absolute peak.

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Lorena Simpson delivers a high-voltage blend of house and pop that feels like an immediate shot of adrenaline. Her music is defined by massive, club-ready production, characterized by the heavy, syncopated percussion of tribal house and the shimmering, polished synths of late-2000s electropop. It is music designed for movement, carrying a sense of grand-scale euphoria that fills even the largest festival spaces.

What sets her apart is the intersection of her background as a professional dancer and her vocal power. Her tracks are structured with a dancer's intuition, building tension and releasing it through explosive drops that feel physically rewarding. Recently, she has integrated 'Amazonian Pop' elements, weaving the organic rhythms of her Manaus heritage into the digital framework of global dance music, creating a unique sonic bridge between the rainforest and the club.

Start with 'Brand New Day' to hear the anthem that defined an era of Brazilian electronic music. It captures her signature mix of soaring vocal hooks and relentless rhythmic drive. From there, explore her more recent work like 'Chama Que Vem' to hear how she is evolving the genre with regional Brazilian influences.

Lorena Braga Gomes Simpson (born 30 March 1987, in Manaus) is a Brazilian singer, dancer, and songwriter . She is the biggest and most awarded Brazilian artist in the electronic music scene. She became well known for hits such as "Brand New Day" and "Can't Stop Loving You”. She has performed in music festivals and events in Brazil, Latin America, Europe and the United States, moving a whole generation to dance floors around the world. Lorena is considered a pioneer. She is responsible for changing the market of shows in Brazil, while also creating a great impact inside the LGBTQI+ community. She has become an inspiration for other Brazilian artists from different genres, who now follow her shows and performance model. After 10 years of building an established name in the electronic music scene, several awards and hundreds of shows around the globe, she started working on her new sound "Amazonian Pop" which is a mix of pop music and sounds and rhythms influenced by her native culture from her hometown the city of Manaus located in the middle of the Amazon rainforest. Lorena has been developing her "Amazonian Pop" sound since 2018 and in 2020, she released her single in Portuguese “Chama Que Vem” written by Vitao, which was well received by critics and fans. The music video was shot in the middle of the Amazon rainforest, where she was born and raised, creating a perfect scenario for the song and her music. After her first Pop Amazônico release was born, the term "Pop Amazônico" has been used by other artists from the north, almost creating a new lane and genre of pop music in Brazil. Currently, she has been working on developing her new music , while also creating new opportunities and collaborating with other artists. Over the years, Lorena has collaborated with many music producers and Djs, resulting in over 20 featured songs and over 35 million streams and views on digital platforms such as Spotify, YouTube and Deezer.
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Our Catalog1 Album · 2012
Known ForWeighted across the artist's discography. Tap a trait for examples.
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