Matt Easton creates a sound that is fundamentally rooted in the 'frat-rap' and 'college-rap' explosion of the early 2010s, but with a significantly more organic and introspective heart. His music feels like a bridge between the rhythmic drive of hip-hop and the melodic intimacy of indie-folk. It is bright, airy, and consistently carries a sense of forward-moving optimism, even when the lyrics dip into the bittersweet territory of growing up and leaving things behind.
What truly distinguishes Easton is his commitment to self-production. By crafting his own beats, he ensures a seamless marriage between the acoustic guitar loops and his conversational, unforced rap delivery. There is a lack of artifice here; the drums are often crisp but never aggressive, and the melodic elements - usually piano or strummed strings - provide a warm, analog-style cushion that makes the tracks feel lived-in and personal.
If you are looking for a place to start, 'Intro to Public Speaking' captures that quintessential early-career energy where the stakes feel high but the possibilities feel endless. It is the perfect soundtrack for transitional moments in life, offering a blend of comfort and motivation that works just as well for a solo road trip as it does for a low-key afternoon with friends.
Shares bedroom production, minimalist, analog warmth (production style); pop rap, conscious hip-hop, lo-fi hip-hop (subgenres)
Shares indie folk, pop rap, conscious hip-hop (subgenres); nostalgic, hopeful, wistful (moods)
Shares indie folk, conscious hip-hop, pop rap (subgenres); rap, gentle (vocal style)
Shares golden hour, summer, road trip (atmosphere); bedroom production, minimalist, analog warmth (production style)
Shares pop rap, conscious hip-hop, lo-fi hip-hop (subgenres); bedroom production, minimalist, analog warmth (production style)
Shares pop rap, conscious hip-hop, lo-fi hip-hop (subgenres); rap, gentle (vocal style)
Shares golden hour, summer, road trip (atmosphere); pop rap, conscious hip-hop (subgenres)
Shares nostalgic, hopeful, wistful (moods); rap, gentle (vocal style)
Shares acoustic guitar, golden hour, conscious hip-hop, lo-fi hip-hop (signature)
Shares acoustic guitar, conscious hip-hop, pop rap, indie folk (signature)
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