Matuê

Matuê (Matheus Brasileiro Aguiar) is the central figure in the professionalization and commercial explosion of trap in Brazil. Hailing from Fortaleza, his career began in reggae before he pivoted to trap in 2016 with 'RBN'.

This transition brought a unique melodic sensibility to the genre, characterized by intricate vocal stacking and a high-fidelity production standard previously unseen in the local independent scene. As the founder of the 30PRAUM label, he has exerted significant influence over the industry's marketing and distribution strategies, often utilizing 'event-style' releases that break streaming records. His sound identity is built on a foundation of trap beats infused with psychedelic rock textures and reggae-influenced phrasing. Critical consensus highlights his technical precision and creative direction, noting that he elevated trap from a niche subculture to a dominant pop force in Brazil. His 2020 album 'Máquina do Tempo' solidified this status, breaking Spotify Brazil records and establishing a new aesthetic benchmark for the genre.