New Look is a Canadian electronic duo consisting of Sarah Ruba and Adam Pavao. K7, they carved out a niche within the 'future pop' and 'indie R&B' movements.
Their sound identity is defined by a high-fashion aesthetic, characterized by Ruba's breathy, jazz-influenced vocals and Pavao's minimalist, synth-heavy production. The duo's time spent in Berlin is audible in the music's clinical precision and club-adjacent rhythms, though the core of their work remains rooted in pop songwriting. They gained significant traction touring with The xx, an association that highlights their shared interest in silence and minimalism. Critical consensus often points to their ability to modernize 80s synth-pop tropes without falling into kitsch. While their output has been sporadic since the early 2010s, they remain a cult favorite for crate-diggers interested in the intersection of electronic minimalism and soulful vocal performances.
Shares electropop, synth-pop, downtempo (subgenres); urban_night, late_night, rooftop (atmosphere)
Shares electropop, synth-pop, downtempo (subgenres); digital_clarity, minimalist, reverb_heavy (production style)
Shares electropop, synth-pop, downtempo (subgenres); digital_clarity, reverb_heavy, minimalist (production style)
Shares minimalist, digital_clarity, reverb_heavy (production style); electropop, synth-pop, downtempo (subgenres)
Shares electropop, synth-pop, downtempo (subgenres); dreamy, mysterious, wistful (moods)
Shares electropop, contemporary r&b, synth-pop (subgenres); digital_clarity, studio_polished, reverb_heavy (production style)
Shares electropop, synth-pop, contemporary r&b (subgenres); dreamy, mysterious, wistful (moods)
Shares electropop, synth-pop, downtempo (subgenres); digital_clarity, minimalist, studio_polished (production style)
Shares electropop, contemporary r&b, synth-pop (subgenres); dreamy, mysterious, wistful (moods)
Shares electropop, synth-pop, art pop (subgenres); dreamy, mysterious, wistful (moods)
Shares minimalist, electropop, candlelit, synth-pop (signature)
Shares minimalist, art pop, electropop, electronics/laptop (signature)
Cassette uses generative AI to enrich its catalog. How we use AI →