NINE.i — Cassette

Intro

i is a South Korean boy group that debuted in 2022 under FirstOne Entertainment. They quickly distinguished themselves through a 'i-data' concept, blending technology-themed lore with a sophisticated synth-pop sound.

The group's identity is heavily shaped by member Vahn, who serves as a primary producer, a rarity in the rookie landscape. Their music frequently utilizes 1980s synth-pop tropes, vaporwave aesthetics, and contemporary EDM structures, creating a 'retro-futurist' niche. Critically, they are noted for their high production value and melodic consistency, often drawing comparisons to the more melodic side of fourth-generation K-pop. Despite being from a smaller agency, they have cultivated a dedicated international following due to their distinct visual and sonic branding. Their evolution shows a move from high-concept sci-fi themes toward more emotive, youth-centric narratives, all while maintaining a signature shimmering digital texture.

Our Catalog

The Sound · Center of Gravity

Adjacent Artists

Shares digital_clarity, layered_dense, studio_polished (production style); synth-pop, dance-pop, contemporary r&b (subgenres)