Optometry

Optometry is a Los Angeles-based collaboration between electronic luminary John Tejada and vocalist/multi-instrumentalist March Adstrum. Formed in the early 2020s, the duo represents a significant stylistic pivot for Tejada, moving away from the dancefloor-focused techno of his solo career toward a more song-oriented, melancholic electronic pop aesthetic.

Adstrum provides the project's emotional core, utilizing breathy, layered vocals and melodic guitar work that draws from dream-pop and shoegaze traditions. Their sound identity is characterized by high-fidelity production, minimalist but effective percussion, and a pervasive sense of 'urban solitude.' Critically, they are noted for their ability to merge the technical rigor of IDM and techno with the accessible structures of indie-pop. This positioning places them in a lineage of sophisticated electronic-pop acts like The Postal Service or Junior Boys, though with a darker, more atmospheric edge. Their rapid output since 2023 suggests a prolific creative partnership focused on exploring the 'after-images' of emotional experiences through a lens of modern synthesis.