Bright, infectious Indian electropop that pairs Hindustani vocal inflections with heavy trap rhythms. Pure sunshine for house parties and golden hour drives.
Ritviz creates a sound that feels like a modern Indian summer: bright, slightly humid, and intensely colorful. His music is defined by a unique vocal delivery that carries the melodic weight of Hindustani classical training but is delivered with the casual ease of a bedroom pop artist. The production is crisp and modern, leaning heavily on trap-influenced percussion and shimmering synth pads that create a sense of weightless euphoria.
What truly sets him apart is the 'Ritviz bounce' - a specific rhythmic swing that feels both traditional and futuristic. He uses vocal chops not just as texture, but as lead instruments, often layering his own voice into dizzying, melodic patterns that stick in your head for days. It is music that bridges the gap between the heritage of a tabla-playing household and the global language of electronic dance music.
Start with 'Udd Gaye' to understand the cultural phenomenon he sparked, then move to 'Liggi' for a masterclass in his signature rhythmic playfulness. If you want something more introspective, the album 'Mimmi' showcases his growth into more personal, narrative songwriting without losing the infectious energy that made him a star.
Ritviz Srivastava is an Indian singer-songwriter, electronic musician and record producer from Pune, Maharashtra, India. He rose to prominence after his song "Udd Gaye" was featured on A.I.B.'s official YouTube channel after becoming the winner of the 2017 Bacardi House Party Sessions, a talent hunt competition organised by A.I.B. and Nucleya. Ritviz was featured on Forbes India's 30 Under 30 list and on one of the digital covers of the Grazia India's Cool List in 2021.
Shares electropop, indie pop, trap (subgenres); bedroom production, digital clarity, sample based (production style)
Shares electropop, indie pop, trap (subgenres); joyful, nostalgic, euphoric (moods)
Shares electropop, trap, dance-pop (subgenres); joyful, nostalgic, euphoric (moods)
Shares dance-pop, electropop, contemporary r&b (subgenres); joyful, nostalgic, euphoric (moods)
Shares bedroom production, digital clarity, sample based (production style); joyful, nostalgic, euphoric (moods)
Shares electropop, indie pop, contemporary r&b (subgenres); playful, nostalgic, wistful (moods)
Shares joyful, euphoric, playful (moods); festival, rooftop, golden hour (atmosphere)
Shares joyful, nostalgic, euphoric (moods); festival, rooftop, golden hour (atmosphere)

Shares joyful, euphoric, playful (moods); bedroom production, digital clarity, sample based (production style)
Shares electropop, nasal, dance-pop, joyful (signature)
Shares electropop, joyful, dance-pop, indie pop (signature)
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