
Gritty, high-octane Korean rap with a raspy edge and a relentless underdog spirit. Intense trap beats for when you need to feel untouchable.
SINCE (Shin Su-jin) is a pivotal figure in the 2020s wave of South Korean hip-hop, representing a shift toward more gritty, technically demanding female-led rap. Emerging from the underground scene, her breakthrough came via the competition show 'Show Me the Money 10', where she finished as the first female runner-up in the show's history.
This catapulted her into the mainstream while maintaining her reputation for 'realness'. Her debut studio album, 'SINCE 16'', was a critical landmark, earning her the New Artist of the Year award at the 2022 Korean Hip-hop Awards. Her sound identity is defined by a combination of trap-heavy production and deeply personal, often socio-economic, lyrical themes. She is frequently associated with the 'underdog' narrative, focusing on the years of labor before her success. Critically, she is praised for her breath control and the sheer physical power of her delivery, which stands in contrast to the more 'vibe-oriented' melodic rap prevalent in the K-hip-hop scene. She bridges the gap between the aggressive energy of artists like Awich and the technical precision of the Korean boom-bap tradition.
Shares trap, conscious hip-hop, pop rap (subgenres); studio_polished, compressed_loud, drum_machine (production style)
Shares trap, conscious hip-hop, pop rap (subgenres); digital_clarity, compressed_loud, drum_machine (production style)
Shares trap, pop rap, conscious hip-hop (subgenres); rap, intense, raspy (vocal style)
Shares trap, boom bap, pop rap (subgenres); studio_polished, compressed_loud, drum_machine (production style)

Shares trap, pop rap, conscious hip-hop (subgenres); studio_polished, compressed_loud, drum_machine (production style)
Shares trap, conscious hip-hop, pop rap (subgenres); studio_polished, compressed_loud, drum_machine (production style)
Shares trap, pop rap, conscious hip-hop (subgenres); studio_polished, drum_machine, compressed_loud (production style)
Shares studio_polished, compressed_loud, drum_machine (production style); trap, pop rap (subgenres)
Shares trap, conscious hip-hop, pop rap (subgenres); studio_polished, compressed_loud, digital_clarity (production style)

Shares trap, conscious hip-hop, pop rap (subgenres); studio_polished, compressed_loud, drum_machine (production style)
Shares running, conscious hip-hop, pop rap, boom bap (atmosphere)
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