Soda Inc.

Soda Inc. is a collaborative project between German producers Babak Shayan and Jon Silva, established in 2001.

The duo represents a pivotal bridge in the evolution of European electronic music, specifically within the 'Neo-Trance' and deep house movements of the mid-2000s. Their sound identity is defined by a high-fidelity production aesthetic that blends the precision of tech-house with the atmospheric depth of downtempo and world music influences. Shayan's Persian roots and Silva's background in the Pesto label ecosystem contribute to a sound that is more harmonically complex than standard club fare. Their career peaked with the albums 'Full Moon' and 'Inner Vision', which saw them expanding their studio project into a live band format featuring live percussion and brass. Critically, they are respected for maintaining a sophisticated, 'grown-up' house sound that avoids the clichés of commercial EDM, instead focusing on textural richness and cross-cultural rhythmic integration. They occupy a similar space to artists like Terry Lee Brown Jr. and The Mulder, emphasizing the 'Plastic City' label's signature deep, techy, and soulful aesthetic.