Gritty Ukrainian indie rock with a shoegaze heart. Heavy electric guitars meet breathy, restless vocals for those long nights of urban introspection.
The feels, originating from Ukraine and formerly known as ZfeelZ, represent a significant node in the contemporary Ukrainian indie rock scene. Formed in 2017, the band gained international attention with their 2021 EP 'All viewers are confused,' which showcased a sophisticated blend of shoegaze textures and power-pop song structures.
Their sound identity is defined by heavy electric guitar work, often utilizing significant reverb and distortion to create a 'wall of sound' effect reminiscent of 90s British alternative rock, yet grounded in a modern, post-Soviet aesthetic. Following their rebrand and the shift toward Ukrainian-language lyrics in 2023 and 2024, their music has taken on a more urgent, localized resonance. Critical consensus highlights their ability to maintain high production values while preserving a raw, basement-show energy. They are frequently associated with the 'new wave' of Ukrainian guitar music, bridging the gap between traditional rock and experimental dream-pop. Their influence web includes classic shoegaze pioneers and modern indie-rock contemporaries, making them a staple for listeners exploring Eastern European alternative movements.
Shares indie rock, shoegaze, power pop (subgenres); basement_show, urban_night, rainy_day (atmosphere)

Shares indie rock, shoegaze, alternative rock (subgenres); reverb_heavy, layered_dense, studio_polished (production style)
Shares reverb_heavy, layered_dense, analog_warmth (production style); indie rock, shoegaze, alternative rock (subgenres)

Shares reverb_heavy, layered_dense, analog_warmth (production style); indie rock, shoegaze, alternative rock (subgenres)
Shares reverb_heavy, layered_dense, analog_warmth (production style); indie rock, shoegaze, power pop (subgenres)
Shares reverb_heavy, layered_dense, analog_warmth (production style); indie rock, shoegaze, alternative rock (subgenres)
Shares indie rock, shoegaze, alternative rock (subgenres); reverb_heavy, layered_dense, analog_warmth (production style)
Shares indie rock, shoegaze, alternative rock (subgenres); reverb_heavy, layered_dense, studio_polished (production style)
Shares indie rock, shoegaze, alternative rock (subgenres); restless, melancholic, defiant (moods)
Shares basement_show, urban_night, rainy_day (atmosphere); breathy, intense, ethereal (vocal style)
Shares shoegaze, buried_in_mix, dreamy, ethereal (signature)
Shares shoegaze, buried_in_mix, indie rock, dreamy (signature)
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