The Gregory Brothers
High-energy pop parodies that transform viral speech into infectious melodies. Masterful auto-tune manipulation for the internet-obsessed listener.
High-energy pop parodies that transform viral speech into infectious melodies. Masterful auto-tune manipulation for the internet-obsessed listener.
The Gregory Brothers create music that exists at the intersection of a fever dream and a Top 40 radio station. Their sound is defined by the 'Songify' technique, where the cadence of natural speech is digitally bent into perfect, sugary pop melodies. It is bright, hyper-kinetic, and meticulously produced, often featuring lush four-part vocal harmonies that betray their roots in the Brooklyn folk and indie scenes.
What makes them distinctive is their ability to find the latent musicality in the mundane or the chaotic. Whether it is a local news interview or a presidential debate, they treat the source material with a strange kind of reverence, building professional-grade arrangements around accidental rhythms. The contrast between the high-fidelity production and the often absurd or accidental lyrics creates a unique form of digital-age folk music.
Start with the 'Bed Intruder Song' or 'It's Corn' to understand their cultural impact. These tracks represent their ability to turn a fleeting internet moment into a genuine pop anthem that stands up to repeat listens even after the meme has faded.
The Gregory Brothers are an American musical quartet, specializing in comedy music and auto-tuning recorded speech through their YouTube channel Schmoyoho (). After the success of their songs "Chrissy Wake Up" and "It's Corn" in the summer of 2022, NPR reported that they "are responsible for some of the biggest viral songs of the past decade." Their musical viral video the "Winning" song, part of their Songify the News series (formerly known as Auto-Tune the News), won a 2012 Comedy Award, and their "Bed Intruder Song" received over 141 million YouTube views and entered the Billboard Hot 100. Their releases, "Who's It Gonna Be?" with Weird Al Yankovic and "The Last Fight" with Joseph Gordon-Levitt, parodied the two US presidential debates of 2020. Additionally, they released a video titled "They're Eating the Dogs," also featuring Gordon-Levitt, as a parody of the US presidential debate of 2024. The three Gregory brothers – drummer/keyboardist Michael, guitarist/bassist Andrew Rose and keyboardist Evan – originally from Radford, Virginia, moved to Brooklyn, New York, in the mid-2000s and met guitarist/bassist Sarah Fullen (who married Evan in 2009) in the local music scene. The band was formed in 2007, with all four members providing vocals, often accompanying "songified" individuals. After 10 years of activity, having earned the most views by songifying the likes of Antoine Dodson, Charlie Sheen, Paul Vasquez and Daymon Patterson, their Schmoyoho channel reached three million subscribers in March 2017. In commemoration, the Gregory Brothers released a "mega-mashup" of their work, in which they outlined their main goal of eliciting "the maximum amount of happiness for the maximum amount of time".
Shares playful, joyful, energetic (moods); road trip (atmosphere)
Shares playful, joyful, energetic (moods); digital clarity, studio polished (production style)
Shares playful, joyful, energetic (moods); digital clarity, studio polished (production style)
Shares synth-pop, chamber pop (subgenres); playful, joyful, energetic (moods)
Shares playful, joyful, energetic (moods); synth-pop (subgenres)
Shares playful, joyful, energetic (moods); processed, harmonized, vocal layering (vocal style)
Shares digital clarity, sample based, studio polished (production style); playful, joyful, energetic (moods)
Shares playful, joyful, energetic (moods); digital clarity, sample based, studio polished (production style)
Shares folk rock, joyful, synth-pop, playful (subgenre)
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