What So Not

What So Not is the primary creative vehicle for Australian producer Emoh Instead (Chris Emerson). Originally formed as a duo with Flume in 2010, the project became a solo endeavor in 2015 following Flume's departure due to creative differences.

This transition marked a shift from the 'Australian sound' of melodic future bass toward a more aggressive, experimental, and cinematic style of trap and electronica. The project was instrumental in the global 'trap' explosion of the mid-2010s, particularly through collaborations with RL Grime and Skrillex's OWSLA label. Critically, What So Not is praised for high production values and a 'wonky' rhythmic sensibility that differentiates it from more formulaic EDM. The sound identity is built on a foundation of heavy sub-bass, metallic percussion, and lush, often melancholic vocal processing. Culturally, What So Not remains a pillar of the Australian electronic scene, frequently headlining major international festivals like Coachella and Lollapalooza. The influence of the project can be heard in the works of artists like Ekali and Quiet Bison, who adopt similar granular synthesis and halftime structures.