XO

XO is an American shoegaze and alternative rock project primarily led by twin brothers Jeff and Jacob Turner. Based in Atlanta, Georgia, the duo emerged from the creative orbit of the band Say Anything, where both brothers served as long-time members.

Despite their association with the high-energy pop-punk scene, XO represents a significant stylistic departure, leaning heavily into the textures of 90s dream pop and British shoegaze. Their sound identity is built on a foundation of 'wall of sound' guitar arrangements, characterized by heavy use of modulation and reverb, paired with soft, melodic vocal deliveries that often sit deep in the mix. Their career arc saw a pivotal moment with the 2014 release of 'Heart' on Rory Records, which solidified their reputation as purveyors of melancholic, atmospheric rock. Critically, they are often noted for their ability to maintain a sense of 'bedroom' intimacy even within dense, loud arrangements. They occupy a unique space in the modern shoegaze revival, bridging the gap between the emotional directness of 2000s indie and the sonic experimentation of classic 4AD-era artists. Their influence web connects back to My Bloody Valentine and The Jesus and Mary Chain, while their contemporary peers include acts like Glixen and The Neverminds.