Big Data is the conceptual electronic project of producer Alan Wilkis, launched in 2012 as a critique of digital surveillance and the pervasive nature of technology. The project achieved massive commercial success with the 2014 single 'Dangerous', a collaboration with Joywave that epitomized the 'alternative dance' sound of the mid-2010s.
Sonically, Big Data is characterized by heavy, distorted synth-bass riffs, crisp digital percussion, and a collaborative vocal model that has featured artists like Kimbra, Rivers Cuomo, and Jamie Lidell. Wilkis utilizes the project to explore the psychological impact of the internet, often employing interactive marketing (like the 'Facehawk' video) to reinforce these themes. Critically, the project is noted for its high-gloss production and its ability to blend the rhythmic sensibilities of LCD Soundsystem with the accessible synth-pop of Phoenix. It occupies a unique cultural space as a 'pop' project that functions as a cautionary tale about the very platforms used to consume it.
Shares synth-pop, indie pop, alternative rock (subgenres); digital_clarity, studio_polished, compressed_loud (production style)
Shares processed, deadpan, harmonized (vocal style); digital_clarity, studio_polished, compressed_loud (production style)
Shares synth-pop, indie pop, alternative rock (subgenres); drum machine, keys/synth, electric guitar (instrumentation)
Shares synth-pop, indie pop, alternative rock (subgenres); digital_clarity, studio_polished, compressed_loud (production style)
Shares synth-pop, indie pop, alternative rock (subgenres); deadpan, processed, harmonized (vocal style)
Shares digital_clarity, studio_polished, compressed_loud (production style); synth-pop, alternative rock (subgenres)
Shares synth-pop, indie pop (subgenres); digital_clarity, studio_polished, compressed_loud (production style)
Shares digital_clarity, studio_polished, compressed_loud (production style); drum machine, keys/synth, electric guitar (instrumentation)
Shares digital_clarity, studio_polished, compressed_loud (production style); synth-pop, alternative rock (subgenres)
Shares synth-pop, indie pop, alternative rock (subgenres); digital_clarity, studio_polished, layered_dense (production style)
Shares anxious, focused_work, synth-pop, indie pop (signature)
Shares synth-pop, indie pop, alternative rock, road_trip (subgenre)
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