Cherish

Cherish is an American R&B quartet consisting of the King sisters: Farrah, Neosha, and twins Felisha and Fallon. Emerging from Atlanta's vibrant music scene in the early 2000s, the group represents a pivotal bridge between the vocal-group tradition of the 90s (En Vogue, SWV) and the production-heavy 'snap' and 'crunk' movements of the mid-2000s.

Their breakthrough came with the 2006 album Unappreciated, which peaked at number 4 on the Billboard 200, driven by the success of the single Do It to It. Their sound identity is characterized by highly technical vocal stacking and a collaborative songwriting approach, with members Fallon and Felisha later becoming significant songwriters for other major R&B acts. Critically, they are noted for maintaining a 'real R&B' vocal foundation even when experimenting with aggressive hip-hop production. Their career arc reflects the volatility of the mid-2000s industry, including a high-profile shelved debut and a transition into independent artistry and behind-the-scenes industry influence.