Kidda

Kidda is the musical alias of Ste McGregor, a Middlesbrough-born, Brighton-based polymath whose work spans electronic music, animation, and fine art. Emerging in the early 2000s, McGregor's sound is deeply rooted in the Skint Records lineage, sharing a DNA with label-mate Fatboy Slim but leaning more heavily into soulful, melodic breakbeat.

His debut album 'Going Up' (2008) solidified his reputation as a master of the 'sunny big beat' sound, characterized by intricate sampling and a high-fidelity warmth that avoided the grittier tropes of the genre. McGregor is notable for his 'one-man cottage industry' approach, often directing his own music videos and even hand-sewing the tapestry used for his album artwork. His work gained significant commercial traction through high-profile sync placements, most notably the Bacardi 'Under The Sun' campaign, which introduced his brand of sample-heavy electronic pop to a global audience. Critically, he is viewed as a bridge between the late-90s big beat explosion and the more polished, pop-oriented electronic music of the 2010s, maintaining a crate-digger's integrity while achieving mainstream accessibility.