Mexican Institute of Sound

Mexican Institute of Sound (MIS) is the primary creative vehicle for Camilo Lara, a pivotal figure in the Mexican electronica movement that emerged in the early 2000s. Lara, who famously balanced a high-level career as a music industry executive with his underground production work, utilizes MIS to bridge the gap between Mexico's rich musical heritage and global electronic trends.

His sound identity is defined by a sophisticated use of sampling, specifically targeting vintage Mexican recordings from the 1920s through the 1970s, including bolero, cumbia, and mambo. This 'retrofuturist' approach aligns him with contemporaries like Nortec Collective, though MIS leans more heavily into pop-sensibility and humor. Critically, Lara is praised for his ability to weave sharp social and political commentary into danceable tracks, particularly regarding the identity and daily life of Mexico City (CDMX). His influence extends into film and television, most notably as a consultant for Pixar's 'Coco', cementing his role as a global ambassador for Mexican contemporary culture. The MIS catalog represents a transition from bedroom-style sampling to high-fidelity collaborations with legendary Latin American musicians.