Politically charged Australian hip-hop delivered by a full live band. Acoustic textures like accordion and clarinet meet sharp, conscious lyricism and big grooves.
The Herd is a seminal Australian hip-hop collective formed in Sydney in 2001, primarily associated with the Elefant Traks label. They are distinguished in the genre by their 'full band' approach, incorporating live instrumentation including guitar, bass, drums, and most notably, piano accordion and clarinet.
This lineup allows for a sound that bridges the gap between traditional hip-hop and Australian folk-rock. Their career is defined by a fierce commitment to conscious lyricism, often tackling controversial topics such as racism, government policy, and national identity. Their 2003 single '77%' became a cultural flashpoint for its critique of Australian attitudes toward asylum seekers. The group features several prominent figures in the Australian scene, including Urthboy and Ozi Batla. Their critical consensus highlights their role in maturing the 'Aussie Hip-Hop' sound, moving it away from derivative American styles toward a localized, politically engaged, and musically diverse identity. They are widely considered one of the most influential acts in the history of Australian independent music.

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