It’s Our Thing

Released in 1969, 'It’s Our Thing' marks the historic relaunch of the Isley Brothers' own T-Neck Records after their departure from Motown. This album is the definitive document of their sonic emancipation. Musically, it strips away the 'Sound of Young America' polish in favor of a harder, more syncopated approach that anticipated the funk movement of the 1970s. The title track became a massive hit, signaling that the group didn't need the Motown hit-making factory to top the charts. The recording is characterized by its lean instrumentation, focusing on the interplay between the brothers' vocals and a tight rhythm section. It serves as a transitional masterpiece, retaining the vocal harmony structures of their 1950s roots while embracing the aggressive, rhythmic forward-motion of James Brown-era soul. This record established the template for their future success as an independent powerhouse in the music industry.